In a recent report, the sustained growth of the wholesale fresh food market, with a particular focus on fruits, fish, and seafood, is highlighted. Despite the challenges the industry faced during the pandemic, there continues to be a steady increase in demand for fresh and high-quality products.

Wholesale fruit vendors report an uptick in consumer preference for healthy and convenient choices, leading to greater diversification of available varieties. As for fish and seafood, global demand remains robust, driven by increasing awareness of the health benefits associated with these foods.

This growth aligns with the growing trend toward healthier and more sustainable eating, prompting wholesalers to seek out more sustainable sources of products and more efficient distribution practices.