In a context marked by growing environmental awareness and the demands of informed consumers, the wholesale fresh food market has undergone a remarkable transformation. Companies dedicated to the distribution of fruits, fish, and seafood are leading this change, adopting more sustainable and ethical practices throughout the supply chain.

In the fruit sector, there is a rise in preference for organic and fair-trade products. Consumers increasingly value the traceability and environmental impact of their food choices. In response, wholesalers are strengthening their ties with local producers who adhere to environmentally-friendly agricultural practices.

In the realm of fish and seafood, traceability also plays a crucial role. Consumers want to know the origin and freshness of the products they consume. Wholesalers are implementing tracking technologies and certifications that ensure the sustainability of catches and responsible aquaculture.

This shift towards more sustainable practices not only benefits the environment but has also proven to be a factor of competitive differentiation. Consumers value suppliers who share their concerns for the planet and the health of the oceans.